

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.
Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.
He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.
In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.
He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.
Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.
Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.
Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.













TL;DR: The U.S. Space Force has moved six national security launches off United Launch Alliance's (ULA) Vulcan rocket, which has been grounded since a solid rocket booster anomaly on February 12, 2026, and onto SpaceX's Falcon 9 and Falcon Heavy. The latest moves, reported on October 24, include a next-generation missile-warning satellite and a payload stack tied to an experimental cislunar surveillance mission. ULA gets later SpaceX missions in return. For space companies, this is a clear lesson in how buyers react when a supplier stalls: they protect their schedule first, and they reward whoever is ready to fly.
Key takeaways
Here is the news in short. SpaceNews reports that the Space Force shifted a next-generation missile-warning satellite and a payload stack associated with an experimental cislunar surveillance mission from Vulcan to Falcon Heavy, as part of a broader reshuffling of military launches prompted by Vulcan delays. Three GPS launches and a Space Development Agency (SDA) mission also moved to SpaceX rockets, and ULA receives later SpaceX payloads in return.
Other coverage fills in the background:
Most space companies will never sell a rocket. But almost every space company is either a supplier that a customer depends on, or a customer that depends on a supplier. This story shows both sides at once.
First, it shows how a buyer behaves when a critical supplier stalls. The Space Force did not wait indefinitely. It kept satellites moving by shifting work to the provider that could fly now.
Second, it shows the value of a contract built for change. The trade mechanism moved near-term missions to SpaceX and gave ULA later ones, so ULA kept its place in the program instead of losing the work outright.
Third, it puts single-supplier risk in the spotlight. Spaceflight News points out that the trades leave the military more dependent on one launch company, while Blue Origin's New Glenn is also grounded. When buyers see that risk, they start looking for credible alternatives.
These are our reading of the situation, not facts from the reports. The final outcome depends on when Vulcan returns and how the moved missions perform.
You do not need a launch contract to use these lessons. Here are five practical moves.
Customers who just watched a rocket stall will ask what happens if your product, supplier or team slips. Answer it in your proposal: backup suppliers, spare inventory, alternate test facilities or a second production line. Our guide on how to sell to Space Force covers how defense buyers judge schedule risk.
The Space Force used a trade, not a termination. Think about what the version of that looks like in your deals: reschedule rights, swap options or credits for future work. Flexible terms make it easier for a buyer to keep you through a bad quarter, and they give you something concrete to talk about when you handle sales objections about risk.
If a competitor dominates your niche, the opening is not to claim you are better at everything. It is to be the qualified, ready alternative a buyer can turn to when the leader is stuck. Primes think this way too, so read our post on selling to prime contractors in space and make your readiness easy to verify.
ULA said on the day of the anomaly that it would find the root cause and fix it before the next flight. Whatever your setback, tell customers what happened, what you are doing and when they will hear from you next. Then keep that promise with steady updates, the same way you would run sales follow-up on long sales cycles.
Being ready to deliver is a marketing asset only if buyers can see it. Publish milestones, test results and delivery dates as they happen, and turn finished work into case studies. When a buyer suddenly needs a supplier who can move now, that record is what they find.
The launch trades reward companies that can promise continuity. We saw a similar theme in HawkEye 360's dedicated-capacity model, where secured launch through 2028 became part of the sales pitch.
Three positioning questions are worth answering now:
For a full framework, start with our space marketing guide.
Vulcan has been grounded since a solid rocket booster anomaly on its February 12, 2026 flight. With no return date set, the Space Force moved six national security launches to SpaceX's Falcon 9 and Falcon Heavy to keep satellites on schedule.
SpaceNews reports that the six missions include a next-generation missile-warning satellite and a payload stack tied to an experimental cislunar surveillance mission, both on Falcon Heavy, plus three GPS launches and one Space Development Agency mission.
No. Under the trade arrangement, ULA receives later SpaceX missions in return. In the first trade, ULA gave up GPS III-8 and received USSF-70, which is scheduled no earlier than summer 2028.
There is no official return date yet. Space Systems Command's leader said he is confident Vulcan will return to flight, and the investigation into the booster anomaly is ongoing.
Show buyers a continuity plan, offer contract terms that can flex, position yourself as a credible second source, communicate setbacks early and make your readiness to deliver easy to see.
Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.


