

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.
Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.
He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.
In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.
He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.
Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.
Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.
Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.













Affiliate disclosure: Space Launch Agency is a HighLevel affiliate and may earn a commission if you sign up through our links, at no extra cost to you. The advice in this guide works with any CRM. Check HighLevel's own signup page for current terms.
TL;DR: Client onboarding is the first 30 days after a space client signs. Done well, it confirms they made the right choice, sets expectations and delivers an early win. Use four phases: handoff and preparation (days 1–3), kickoff (week 1), access, compliance and setup (weeks 1–2), and first win and review (weeks 3–4). Write it as a checklist, assign an owner to every step and finish with a 30-day review that sets up the long-term relationship.
Key takeaways
Space clients take a long time to win. They've been through technical evaluation, procurement and internal approvals. When they finally sign, they're watching closely to see whether they made the right call.
A messy start, such as unclear contacts, slow access, missed details or no early results, creates doubt that's hard to undo. A structured start does the opposite. It builds trust quickly and makes renewals and expansion much easier later.
Keep it to about an hour, with this agenda:
Send a written recap the same day with owners and dates for every action. That recap becomes the reference document for the first month.
Space and defense clients often bring requirements that must be settled before real work starts. Your compliance lead or counsel should confirm what applies, but common examples include:
Settling these in week one prevents delays and shows the client you take their obligations seriously.
Use a one-page handoff document covering:
Our space startup sales process ends with this handoff, so the two processes connect.
Automate the routine and keep the relationship human:
Our space startup CRM guide and space industry CRM automation service show how to set this up. If you use HighLevel, our guide to automating lead follow-up in HighLevel uses the same workflow approach. If you're new to HighLevel, you can sign up for HighLevel here (affiliate link) and build the welcome email, kickoff booking link and task list into one onboarding workflow.
The 30-day review is the first step toward the next engagement. When clients see early results and feel well looked after, they're open to talking about what's next. Our guide to upsells and ascension offers for space services explains how to build on that momentum. For the marketing side, see our space startup marketing playbook.
Onboarding is where marketing promises meet delivery. Our space marketing guide covers how to keep that promise consistent from first touch to renewal.
A sales-to-delivery handoff, welcome message, kickoff meeting, roles and communication plan, access and compliance setup, an early deliverable and a 30-day review.
For most space service engagements, a structured 30-day onboarding works well: handoff in the first days, kickoff in week one, setup in weeks one and two and a first win and review in weeks three and four.
Common ones include export controls (ITAR and EAR), protection of Controlled Unclassified Information under NIST SP 800-171 and defense contract clauses such as DFARS 252.204-7012. Confirm specifics with your compliance lead.
A short document that tells the delivery team what was promised, why the client bought, who the contacts are, what the risks are and where expansion is possible.
Agree on a first milestone at kickoff that delivers visible value within the first few weeks, such as an assessment, plan, report or early data.
Book a free Growth Audit. On a free 20-minute call, we look at your marketing and sales, find the step that is holding growth back and show you what we would do first.


