WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Read Jonathan's Latest Blogs Here:

Title card reading Start a Space Business Without an Aerospace Degree, Space Launch Agency

Start a Space Business Without an Aerospace Degree

October 21, 2026

TL;DR: You can start a space business without an aerospace degree. Most of the space economy is commercial, and much of it is software, data, services and downstream applications, not rockets. Non-technical founders win by owning a specific customer problem, partnering with technical co-founders or advisors, starting with a service or data business and learning the industry's buyers faster than anyone else. Pick a niche, talk to customers and sell before you build.

Key takeaways

  • The space economy is mostly commercial and much broader than hardware.
  • Non-technical founders bring sales, operations, finance and customer insight, all scarce in space.
  • Partner for technical depth instead of trying to fake it.
  • Start with a problem buyers already pay to solve.

Can you really start a space business without being an engineer?

Yes. The space industry needs engineers, but it also needs people who understand customers, markets, money and operations. Many space startups struggle not because the technology fails, but because nobody can sell it, explain it or run the business around it.

The market is also bigger and more varied than most people assume. The Space Foundation reported that the global space economy reached $613 billion in 2024, with the commercial sector accounting for 78% of it. A lot of that commercial activity is downstream: using satellite data and connectivity to serve businesses on Earth.

Where do non-technical founders fit in the space industry?

Look at the parts of the space economy where customer insight matters more than rocket science:

  • Downstream data businesses: turning satellite imagery or signals into answers for agriculture, insurance, energy or logistics.
  • Software and tools: mission planning, compliance, workflow and sales tools for space companies.
  • Services: marketing, recruiting, consulting, regulatory support and procurement help for space startups.
  • Connectivity applications: products built on satellite internet for remote industries.
  • Education and media: training, communities and content for the growing space workforce.
  • Distribution and partnerships: reselling or integrating space products into other industries.

Our list of space business ideas has 20 more, and how space companies make money explains the business models behind them.

What skills do you need instead of an aerospace degree?

  • Customer discovery: finding a painful problem and confirming people pay to solve it.
  • Sales: space deals are long and relationship-driven. Founders who can sell are rare. See how to sell without being salesy.
  • Industry literacy: enough technical understanding to have credible conversations. You can learn this.
  • Fundraising and finance: including non-dilutive funding paths.
  • Recruiting: convincing great engineers to join you.

How do you find a technical co-founder or partner?

  1. Get specific about the problem first. Engineers join founders who understand a real customer problem, not founders with vague ideas.
  2. Go where engineers are: conferences, university labs, hackathons, online communities and alumni networks. Our conference guide lists events worth attending.
  3. Start with advisors. A few experienced technical advisors can validate your idea and introduce you to potential co-founders.
  4. Work on something together first. A small project shows whether you work well together before you split equity.
  5. Be clear about roles. You own customers and the business. They own the technology.

What's a step-by-step path to starting a space business?

  1. Pick a niche where you have some advantage: an industry you know, a network or a skill. Our guides on how to start a space company and how to become a space entrepreneur go deeper on this step.
  2. Interview 20 or more potential customers about their problems before building anything.
  3. Define one offer that solves one painful problem.
  4. Sell it before you build it: a pilot, a service or a pre-order.
  5. Bring in technical partners once you know what to build.
  6. Explore non-dilutive funding. SBIR.gov describes the SBIR and STTR programs as providing equity-free funding through federal agencies to American small businesses.
  7. Use free help. The SBA says it and its partners offer free or low-cost counseling and training through Small Business Development Centers, SCORE and other resource partners.
  8. Build your marketing early, so buyers can find and trust you. Our space startup marketing playbook shows how.

What should your first 90 days look like?

A simple plan keeps you moving without burning savings:

  • Days 1–30: learn and listen. Read industry news, join founder communities and book at least 20 customer conversations. Write down every problem you hear, in the customer's words.
  • Days 31–60: narrow and test. Pick the problem that comes up most often with the clearest budget behind it. Draft a one-page offer and show it to the people you interviewed. Ask who would pay for a pilot.
  • Days 61–90: sell and partner. Close one paid pilot or letter of intent, and use it to recruit a technical partner or advisor. Real customer demand is the best recruiting pitch you have.

By the end of 90 days, you should know whether the problem is real, who pays and what you need to build. That beats a year spent on a product nobody asked for.

Marketing and sales are where many non-technical founders add the most value. Our space marketing guide is a good place to start.

How do you build credibility without technical credentials?

  • Show customer knowledge. Publish what you're learning about your buyers' problems.
  • Borrow credibility. Advisors, partners and early customers carry weight.
  • Be honest about what you don't know. Technical buyers respect that more than bluffing.
  • Learn the language. Read industry news, attend talks and ask engineers to explain things.
  • Show up. Founders who are visible on LinkedIn, at events and on podcasts like the Space Launch Podcast build trust fast.

What mistakes do non-technical space founders make?

  • Starting with hardware. It's the most capital-intensive path. Start with data, software or services.
  • Hiring engineers before validating the problem. Expensive and often wasted.
  • Faking expertise. Technical buyers spot it immediately.
  • Going it alone. Space is a relationship industry. Join communities and find mentors.
  • Ignoring sales. A great product without a sales process doesn't survive. See our space startup sales process.

Frequently asked questions

Do you need an engineering degree to work in the space industry?

No. The industry needs people in sales, marketing, operations, finance, policy and business development, and many founders build companies around customer problems rather than hardware.

What space business can I start without technical skills?

Downstream data products, software for space companies, services like marketing or recruiting, connectivity applications and education are common starting points for non-technical founders.

How do I find a technical co-founder for a space startup?

Get specific about the customer problem, go where engineers gather, start with advisors and work on a small project together before committing.

How do non-technical space founders get funding?

Through customer revenue, angel and venture investors, and non-dilutive programs like SBIR and STTR, usually with a technical partner on the team.

Where can I get free help starting a space business?

The SBA and its resource partners offer free or low-cost counseling and training, and communities of space founders can provide mentors and introductions.

Want to work through this with other space founders?

Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.

Join Space Entrepreneurs free

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