WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Read Jonathan's Latest Blogs Here:

Title card reading Space Startup Funding: SBIR, Grants, Angels and VC Explained, Space Launch Agency

Space Startup Funding: SBIR, Grants, Angels and VC Explained

October 21, 2026

TL;DR: Space startups usually combine several funding sources: founder and friends money, non-dilutive government funding like SBIR and STTR, early customer revenue, angel investors, venture capital and, later, larger government contracts or strategic investors. The smartest sequence uses non-dilutive money and early customers to prove the technology, then raises equity on the strength of that proof. Whatever you raise, your story and visibility make every source easier to win.

Key takeaways

  • Non-dilutive funding (SBIR, STTR, grants, contracts) lets you prove technology without giving up equity.
  • Customer revenue is the strongest funding signal of all.
  • Angels and VCs fund proof and momentum, not just ideas.
  • Marketing and visibility make every funding path easier.

What are the main funding sources for space startups?

Source Dilutive? Best for Watch-outs
Founders, friends and family Usually Earliest validation Personal risk
SBIR / STTR No Proving technology with government backing Proposal effort, agency timelines
Grants and government programs No Specific missions or regions Narrow scope, reporting
Customer revenue and pilots No Proving demand Needs a product or service to sell
Angel investors Yes Early momentum Smaller checks
Venture capital Yes Scaling a proven business Growth expectations
Strategic investors Yes Partnerships with larger companies Possible conflicts
SBA-licensed investment companies Debt or equity Growing small businesses Fit varies by fund

How does SBIR and STTR funding work for space startups?

The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, known together as America's Seed Fund, award non-dilutive funding to small businesses developing new technology. SBIR.gov says the program is coordinated by the SBA and funded through 11 participating federal agencies, each running its own program within guidelines set by Congress.

SBIR.gov also notes that, as of October 16, 2026, agencies may issue a Phase I award up to $335,937 and a Phase II award up to $2,239,578 without seeking SBA approval. Actual award sizes vary by agency and solicitation.

For space founders, the most relevant agencies include NASA, the Department of Defense and the Space Force. NASA describes its SBIR/STTR program as part of America's Seed Fund, "the nation's largest source of early-stage non-dilutive funding for innovative technologies." SpaceWERX, the innovation arm of the U.S. Space Force, uses SBIR/STTR funding to develop and transition new technologies.

Our guides on how to sell to NASA and how to sell to Space Force explain how these programs connect to larger contracts.

When should a space startup raise angel or VC money?

Raise equity when you have proof that money will turn into growth: a working prototype, a pilot customer, a government award or early revenue. Investors fund momentum.

Investor appetite for space is strong right now. Our post on space investor sentiment covers Seraphim's results and what they mean for founders. But strong markets also reward credibility. Our breakdown of the space SPAC record shows what happens when forecasts outrun proof.

What about debt and SBA-backed investors?

The SBA says founders can find an investor among more than 300 Small Business Investment Companies (SBICs) it licenses. SBICs are privately owned and invest in small businesses through debt, equity or a combination. They can be useful once you have revenue and a clear growth plan.

What order do most space founders use funding in?

A common sequence looks like this:

  1. Founder money and early savings to build a first prototype or proof of concept.
  2. Customer discovery and pilots to prove someone will pay.
  3. SBIR or STTR Phase I to prove feasibility with government backing.
  4. Angel or pre-seed round on the strength of that proof.
  5. SBIR Phase II, contracts and early revenue to build and deliver.
  6. Seed and Series A to scale what's working.
  7. Larger contracts and strategic partners as you mature.

Every company is different, and plenty of founders skip steps. The principle holds: use non-dilutive money and customers to reduce risk before selling equity.

What should you prepare before applying for any funding?

Whether you're writing a SBIR proposal or pitching an angel, the same core materials do most of the work:

  • A one-page summary: the problem, your solution, proof so far and what the money will achieve.
  • A technical overview: what you've built, how it works at a high level and what's left to prove.
  • Customer evidence: interview notes, letters of support, pilots or revenue.
  • A milestone plan: what you'll achieve with the funding and by when.
  • Team bios: relevant experience, especially past programs and missions.
  • Registrations: for federal funding, you'll need a SAM.gov registration, so start early.

Build these once and adapt them for each audience. Program managers focus on technical merit and mission fit. Investors focus on market size and growth. Both want proof.

How does marketing help you raise money?

Investors and program managers check your website, LinkedIn and media presence before they meet you. A clear, credible online presence makes every funding conversation easier:

For how to build the story investors and buyers both respond to, see our complete guide to space marketing.

Where can founders get free help with funding?

  • SBA resource partners like Small Business Development Centers and SCORE offer free or low-cost counseling.
  • Agency SBIR outreach events and webinars explain each agency's process.
  • Founder communities where people share what worked, which proposals won and which investors are active.

Our guides on how to start a space company and how to become a space entrepreneur cover the earlier steps.

What funding mistakes do space founders make?

  • Raising equity too early. Selling equity before proof costs more ownership.
  • Ignoring non-dilutive options. SBIR and grants can fund real technical progress.
  • Chasing every program. Each proposal takes time. Pick the ones that fit your roadmap.
  • Weak storytelling. Great technology loses to clearer stories.
  • No customer evidence. Investors and agencies both want to see demand.

Frequently asked questions

How do space startups get funding?

Through a mix of founder money, non-dilutive government funding like SBIR and STTR, grants, customer revenue, angel investors, venture capital and later larger contracts or strategic investors.

Are there grants for space startups?

Yes. SBIR and STTR provide non-dilutive funding through federal agencies including NASA and the Department of Defense, and other government programs fund specific missions or regions.

How much is an SBIR Phase I award?

SBIR.gov says that as of October 16, 2026, agencies may issue Phase I awards up to $335,937 without SBA approval. Actual amounts vary by agency and solicitation.

When should a space startup raise venture capital?

When you have proof that capital will turn into growth, such as a working prototype, pilot customers, a government award or early revenue.

What is non-dilutive funding?

Funding that doesn't require giving up equity, such as SBIR and STTR awards, grants, government contracts and customer revenue.

Want to work through this with other space founders?

Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.

Join Space Entrepreneurs free

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