WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Read Jonathan's Latest Blogs Here:

Title card reading SBIR Phase 1 for Space Startups: How It Works and How to Win, Space Launch Agency

SBIR Phase 1 for Space Startups: How It Works and How to Win

October 21, 2026

TL;DR: SBIR Phase 1 is the concept phase of the Small Business Innovation Research program. It funds a short project, typically six to twelve months, to show your technology is technically feasible and has commercial potential. Agencies evaluate small business qualification, degree of innovation, technical merit and future market potential. To win, pick a topic that truly fits your technology, answer the agency's problem directly, show a credible team and plan, and back your commercialization story with real customer evidence.

Key takeaways

  • Phase 1 proves feasibility. It's the entry point to larger Phase 2 and Phase 3 opportunities.
  • Agencies score innovation, technical merit and market potential, so your proposal must show all three.
  • Topic fit matters more than clever writing.
  • Customer evidence makes your commercialization section credible.

What is SBIR Phase 1?

The Small Business Innovation Research (SBIR) program and its sister program, STTR, fund small businesses to develop technology that serves government missions and has commercial potential. Both run in three phases. According to SBIR.gov's program basics tutorial:

  • Phase I is the concept phase. It lasts six to twelve months and supports exploration of the technical merit or feasibility of an idea or technology.
  • Phase II awards may last up to two years and expand on Phase I results.
  • Phase III is when the innovation moves into the marketplace. No SBIR funds support this phase, so the business must find private or other non-SBIR federal funding.

How much does SBIR Phase 1 pay?

It depends on the agency. SBIR.gov notes that as of October 16, 2026, agencies may issue a Phase I award up to $335,937 without seeking SBA approval. Individual agencies set their own amounts within that.

NASA, for example, lists its SBIR/STTR Phase I investment as up to $225,000, with a six-month period of performance for SBIR and 13 months for STTR. NASA calls Phase I the "idea generation" phase, during which small businesses establish the scientific, technical and commercial merit and feasibility of their innovation. On August 7, 2026, NASA announced it selected 51 Phase I proposals from small business teams in 17 states.

Always check the current solicitation for exact amounts and rules.

Which agencies fund space-related SBIR Phase 1 work?

  • NASA: technology for exploration, science, aeronautics and space operations.
  • Department of Defense, including the Space Force: SpaceWERX, the Space Force's innovation arm, uses SBIR/STTR funding for emerging space technologies.
  • Other agencies such as NOAA or the Department of Energy for specific applications.

Each agency runs its own program and publishes its own topics and timelines.

What's the difference between SBIR Phase 1 and Phase 2?

Phase 1 Phase 2
Purpose Prove feasibility Develop the technology
Typical length Six to twelve months Up to two years
Award size Smaller Larger
Output Feasibility results and a plan Prototype or demonstrated capability
Commercialization Plan and early evidence Stronger evidence and partners

Phase 1 results are usually the foundation for a Phase 2 proposal, so plan your Phase 1 work with Phase 2 in mind.

How do agencies evaluate SBIR Phase 1 proposals?

SBIR.gov says agencies make awards based on small business qualification, degree of innovation, technical merit and future market potential. In practice, reviewers ask:

  1. Does this solve our stated problem? Read the topic closely and answer it directly.
  2. Is it new? Explain what's innovative compared with current approaches.
  3. Is the plan credible? Clear objectives, tasks, milestones and risks.
  4. Can this team deliver? Relevant experience and the right people.
  5. Will it go somewhere? A believable path to government and commercial use.

How do you write a stronger SBIR Phase 1 proposal?

Pick the right topic

Don't bend your technology to fit a topic. Find topics that match what you're already building. A strong fit beats a clever stretch.

Talk to the topic author when allowed

Many solicitations allow questions during a pre-release period. Use it to understand what the agency really needs. Follow the solicitation's rules exactly.

Lead with the problem

Open with the agency's problem in their language, then show how your approach solves it.

Make the technical plan concrete

Define feasibility objectives you can actually prove within the period of performance, and the measurements that show success.

Show real commercialization evidence

This is where many technical founders are weakest. Letters of support, pilot interest and customer interviews make your market story credible. Our guide on how to get leads for a satellite company shows how to find and talk to potential customers.

Get registered early

Federal awards need registrations such as SAM.gov, which can take time. Start well before the deadline.

How does Phase 1 connect to the rest of your funding?

Phase 1 is a validation signal. It shows investors and customers that a government agency backed your technology. Our space startup funding guide explains how SBIR fits with angels, VC and customer revenue, and our guides on how to sell to NASA and how to sell to Space Force cover the path to larger contracts.

Announce your award well. Our contract and funding announcement playbook turns a win into pipeline.

A Phase 1 award is also a marketing asset. Our space marketing guide shows how to turn awards and early results into credibility with buyers.

What mistakes do space startups make with SBIR Phase 1?

  • Weak topic fit. Reviewers notice when a proposal is stretched to fit.
  • Vague objectives. Feasibility must be measurable.
  • Thin commercialization. "Large market" isn't evidence. Customer conversations are.
  • Late registration. Missing registrations can block an award.
  • Treating Phase 1 as the goal. It's the start of a path, so plan for Phase 2 and beyond.

For more on where to begin, see how to start a space company, how to become a space entrepreneur and our space industry lead generation service for building the customer pipeline your commercialization plan needs.

How should you plan your time for a Phase 1 proposal?

Start several weeks before the deadline. Spend the first stretch on topic selection, questions to the agency and registrations. Use the middle for the technical plan, team and commercialization sections, including collecting letters of support. Leave the final week for review by someone outside the team, compliance checks and submission. Late, rushed proposals are easy for reviewers to spot.

Frequently asked questions

What is SBIR Phase 1?

The concept phase of the SBIR program. SBIR.gov says it lasts six to twelve months and supports exploration of the technical merit or feasibility of an idea or technology.

How much is an SBIR Phase 1 award?

It varies by agency. SBIR.gov says agencies may issue Phase I awards up to $335,937 without SBA approval as of October 16, 2026. NASA lists its Phase I investment as up to $225,000.

What is the difference between SBIR Phase 1 and Phase 2?

Phase 1 proves feasibility over a short period. Phase 2 lasts up to two years and develops the technology based on Phase 1 results.

Does SpaceWERX offer SBIR funding?

Yes. SpaceWERX, the innovation arm of the U.S. Space Force, uses SBIR/STTR funding to develop and transition emerging technologies.

How do I improve my chances of winning SBIR Phase 1?

Choose a topic that fits your technology, answer the agency's problem directly, set measurable feasibility objectives, show a capable team and back your commercialization plan with customer evidence.

Want to work through this with other space founders?

Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.

Join Space Entrepreneurs free

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