WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Read Jonathan's Latest Blogs Here:

Title card reading Winning Government Tenders: Lessons From UKSA and ClearSpace, Space Launch Agency

Winning Government Tenders: Lessons From UKSA and ClearSpace

October 21, 2026

TL;DR: The UK Space Agency selected ClearSpace UK as its industry delivery partner for the UK's first national active debris removal mission, backed by more than £60 million and set to launch in 2029. For space founders, the lesson is that winning government tenders, especially abroad, starts long before the tender opens. Build a local presence, align your story with the government's stated strategy, prove capability step by step and make your bid easy to evaluate. Then use the win as proof for the next customer.

Key takeaways

  • Government tenders are won months or years before the notice is published.
  • Align your bid with the buyer's published strategy and priorities.
  • A local presence and supply chain matter when selling to governments abroad.
  • Use public procurement portals to find opportunities early.

What did the UK Space Agency announce?

On October 15, 2026, the UK government announced the UK Active Debris Removal mission (UK ADR). The government is backing a new spacecraft with more than £60 million to remove two defunct satellites from orbit, with launch planned for 2029 from SaxaVord Spaceport in Scotland. UKSA is working with ClearSpace UK as its industry delivery partner, and the government said this "marks the first time a company has been asked to deliver a significant new national capability."

In its own announcement, ClearSpace said UKSA will act as the government mission customer, defining requirements and overseeing performance, while ClearSpace is responsible for design, development and delivery as prime contractor. ClearSpace described this customer–contractor approach as "moving beyond funding innovation towards government acting as an institutional customer for nationally important space services."

Payload reported the contract is worth about £61 million ($81 million) and that the mission also funds capabilities for the broader in-orbit servicing market.

Why does this matter for space founders?

This award shows a shift many governments are making: from funding research to buying services from companies. That creates real revenue opportunities for startups, but it also raises the bar. Governments buying a capability want a supplier that can deliver, not just an interesting technology.

What does winning government tenders really take?

1. Start long before the tender

By the time a tender notice is published, the buyer often has a clear picture of what they want and who can deliver it. Companies that win usually engaged earlier: through research contracts, industry days, consultations and conferences. The government framed this mission as building on existing UK strengths in the repair, refuelling and removal of satellites. Buyers tend to award national capabilities to suppliers they already trust to deliver.

2. Align with the buyer's strategy

The UK government tied the mission to its National Space Strategy and its priority on in-orbit servicing, assembly and manufacturing. Winning bids speak the buyer's language. Read the strategy documents, budget statements and corporate plans, then show how your solution delivers on their stated goals.

3. Build a local presence

The government highlighted UK supply chains, skills and investment. When you sell to a government abroad, a local entity, local team and local suppliers often matter as much as technology. Plan for that early.

4. Make your bid easy to evaluate

Evaluators score bids against criteria. Answer every requirement directly, in the order asked, with evidence. Clear structure beats clever writing.

5. Prove capability step by step

Governments reduce risk by buying in stages. Earlier contracts, demonstrations and flight heritage build the credibility you need for larger awards.

Where do you find government tenders?

Start with official portals and register early:

  • UK: Contracts Finder lets you search contracts worth over £12,000 (including VAT) with the government and its agencies, and Find a Tender publishes notices about public procurement opportunities and contracts.
  • US: SAM.gov lists federal contract opportunities. Our guides on how to sell to NASA and how to sell to the Space Force go deeper.
  • Primes: large contractors often subcontract parts of national missions. Our post on selling to prime contractors explains how to get on their supplier lists.

Set up saved searches and alerts for your keywords and categories.

How should marketing support a tender strategy?

Marketing helps you get known before the tender opens:

  • Thought leadership that shows you understand the buyer's problem.
  • Case studies that prove capability. See our guide to case study examples.
  • Conference presence where government buyers and primes gather. Our conference and trade show guide lists key events.
  • A clear website that explains your capability in plain language, with a page for government buyers.

Our space marketing guide covers the positioning behind all of this. For founders building toward government work, how to start a space company covers the foundations.

How do you use a government win in your marketing?

A national award is powerful proof:

  • Announce it with the buyer's approval, using their language.
  • Explain what the win means for future customers.
  • Update your website, proposals and sales decks.
  • Use it to open conversations with other governments and commercial customers.

Our post on strategic investor credibility covers how to use trust signals without overstating them, and our contract and funding announcement playbook lays out a 30-day plan.

What does a tender readiness checklist look like?

Before your next bid, check that you have:

  • Registrations on the relevant procurement portals.
  • A library of reusable bid content: company overview, capabilities, past performance and team bios.
  • Case studies and references ready to share.
  • Compliance documents, certifications and policies.
  • A local entity or partner if bidding abroad.
  • A named bid manager and a review process.

How should smaller space companies approach winning government tenders?

Not every company can be the prime on a national mission. Smaller firms can still win work by joining a prime's team as a subcontractor, bidding on smaller lots and contracts that fit their size, or answering early market engagement notices so buyers learn their name before the formal tender. Each smaller win builds the track record that larger bids require.

What mistakes do companies make with government tenders?

  • Waiting for the notice instead of engaging early.
  • Ignoring the buyer's strategy documents.
  • Generic bids that don't answer each requirement.
  • Underestimating local presence when bidding abroad.
  • Not following up on lost bids to learn why.

Frequently asked questions

What did the UK Space Agency announce with ClearSpace?

On October 15, 2026, the UK government announced the UK Active Debris Removal mission, backed by more than £60 million, with ClearSpace UK as industry delivery partner. The spacecraft is planned to launch in 2029 and remove two defunct satellites.

How do you win government tenders?

Engage early, align with the buyer's published strategy, prove capability in stages, make your bid easy to evaluate and build local presence when bidding abroad.

Where can I find UK government contract opportunities?

Contracts Finder lists contracts worth over £12,000 (including VAT) with the government and its agencies, and Find a Tender publishes public procurement notices.

Can startups win national space contracts?

Yes. Governments increasingly buy services from companies. Startups usually build credibility through earlier research contracts, demonstrations and partnerships first.

Do you need a local entity to win tenders abroad?

Not always, but local presence, teams and supply chains often strengthen bids, especially for national missions.

Want this built for your space company?

Book a free Growth Audit. On a free 20-minute call, we look at your marketing and sales, find the step that is holding growth back and show you what we would do first.

Book your free Growth Audit

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