WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Read Jonathan's Latest Blogs Here:

Title card reading Capture Planning for Government Contracts: UK's £25M Radar, Space Launch Agency

Capture Planning for Government Contracts: UK's £25M Radar

October 31, 2026

TL;DR: The UK Space Agency expects to award a contract worth up to £25 million for a ground-based space surveillance radar on 16 July 2027, according to European Spaceflight. The procurement has already changed shape several times: one contract became two, and the use of a national security exemption has been reversed and reinstated. For space companies, it's a clear reminder that capture planning for government contracts starts long before a tender closes. Track programs early, shape requirements through engagement, line up partners and build your proof well ahead of the deadline.

Key takeaways

  • Big government awards are visible months or years ahead.
  • Procurement plans change; capture teams need to track every amendment.
  • Industry engagement is where requirements get shaped.
  • Teaming and proof take time to build, so start early.

What is the UK's space surveillance radar contract?

European Spaceflight reported on October 16 that the UK Space Agency (UKSA) expects to award a contract of up to £25 million for the development and manufacture of a high-power, ground-based radar to track satellites and space debris in low Earth orbit. Key details from the report:

  • Timeline: the call was published in late September, with the award expected on 16 July 2027 and work beginning on 1 August.
  • Scope: radar hardware and software. A separate contract, estimated at £5 million, would cover construction, site preparation and installation.
  • Location: a yet-to-be-disclosed site in the Southern Hemisphere.
  • Duration: an initial three years, with possible extensions through March 2032.
  • Performance: detecting objects around five centimetres across at 1,000 kilometres and producing at least 10,000 object tracks per day.

How has the procurement changed?

UKSA initially planned a single £30 million contract covering development, manufacture and installation. After an industry engagement exercise, it split the work into two contracts. The government also changed course on eligibility and on whether to use a national security exemption: an August amendment said it would follow a competitive procedure under the Procurement Act 2023, then the following month it reversed that decision, and the latest call invokes the exemption again.

For bidders, those changes affect who can compete, how and with whom. That's exactly why capture planning matters.

What is capture planning for government contracts?

Capture planning is the work a company does to position itself to win a specific government opportunity before the formal bid. It typically includes:

  • Opportunity tracking: knowing what's coming and when.
  • Customer understanding: learning the agency's mission, priorities and concerns.
  • Requirements shaping: responding to market engagement and requests for information.
  • Competitive analysis: knowing who else is likely to bid.
  • Teaming: lining up partners or subcontractors.
  • Proof building: case studies, demonstrations and past performance.
  • Bid decision: deciding whether to pursue, and how.

The proposal is the last step. By the time a tender closes, the strongest bidders have usually been preparing for a long time.

Why does capture planning start so early?

Requirements are shaped during engagement

UKSA's decision to split the contract followed an industry engagement exercise. Companies that took part had a chance to influence the structure. Companies that waited for the tender didn't.

Rules change

The national security exemption has been switched on, off and on again. Each change can affect eligibility, partner choices and the procedure. A capture team tracks every amendment and adjusts.

Teams take time to form

A radar program needs hardware, software, integration and installation capabilities, often across several companies. Partnerships need trust, agreements and joint planning. Our Dream 100 strategy for space companies covers building those relationships, and our guide to selling to prime contractors covers subcontracting.

Proof takes time to build

Past performance, test results and case studies can't be created in a few weeks. See our guide to case studies for space companies.

How do you build a government bid pipeline?

  1. Track sources: in the UK, the government's Find a Tender service is where public sector buyers publish notices about procurement opportunities and contracts; in the US, SAM.gov lists federal opportunities.
  2. Follow industry news for programs, budgets and policy changes. Our breakdown of Space Force demand signals shows how to read them.
  3. Log opportunities in a CRM with expected dates, value, fit and status.
  4. Score each opportunity on fit, competition and your ability to win.
  5. Assign owners and next steps for the ones you pursue.

Our guide to sales pipeline stages for space companies shows how to structure the stages, and our guide to building a B2B prospect list covers finding the right agencies and primes.

How does marketing support capture planning?

Capture is a sales process, but marketing makes it easier:

  • Thought leadership on the problem the program solves builds recognition with evaluators.
  • Case studies and technical briefs provide proof.
  • Events and conferences create face time with agency staff and partners.
  • A clear website helps evaluators and partners check you out.
  • Consistent messaging across proposals, presentations and content.

Our post on winning government tenders: lessons from UKSA and ClearSpace covers how marketing supports tenders.

What does a capture timeline look like for an opportunity like this?

A hypothetical timeline for a radar subsystem supplier:

  • Now: log the opportunity, read the call and amendments, and decide whether to pursue.
  • Next few months: identify likely primes, start partnership talks and prepare capability statements.
  • Before the deadline: agree teaming, finalize technical inputs and prepare proof.
  • After submission: stay engaged within the rules and prepare for the award decision.
  • After award: win or lose, debrief and update your pipeline.

How do you manage long sales cycles in government?

Government cycles can run for years. Keep relationships warm with useful updates, track every touchpoint in your CRM and revisit opportunities as plans change. Our guide to sales follow-up for long sales cycles covers practical ways to stay in touch without being pushy. For U.S. defense work, see our guide on how to sell to Space Force.

Where does capture planning fit in your marketing?

Government sales and marketing work best together. Our space industry lead generation page covers channels, and our space marketing guide shows how proof, content and pipeline connect.

What capture planning mistakes do space companies make?

  • Waiting for the tender before engaging.
  • Missing amendments that change eligibility or scope.
  • Teaming too late.
  • Bidding on everything instead of qualified opportunities.
  • Weak proof of past performance.

Frequently asked questions

When will the UK space surveillance radar contract be awarded?

European Spaceflight reports that UKSA expects to award the contract on 16 July 2027, with work starting on 1 August.

What is capture planning for government contracts?

It's the work done before a formal bid to position a company to win: tracking the opportunity, understanding the customer, shaping requirements, teaming, building proof and deciding whether to bid.

Why should capture planning start early?

Requirements are shaped during industry engagement, rules can change, and teams and proof take time to build.

Where can I find government tenders?

In the UK, public sector buyers publish procurement notices on the Find a Tender service. In the US, SAM.gov lists federal opportunities.

How does marketing help win government contracts?

Thought leadership, case studies, events, a clear website and consistent messaging build recognition and proof with evaluators and partners.

Want this built for your space company?

Book a free Growth Audit. On a free 20-minute call, we look at your marketing and sales, find the step that is holding growth back and show you what we would do first.

Book your free Growth Audit

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