WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Read Jonathan's Latest Blogs Here:

Title card reading SpaceX Eyes Boost Mobile: Lessons for Space Companies, Space Launch Agency

SpaceX Eyes Boost Mobile: Lessons for Space Companies

November 03, 2026

TL;DR: On November 2, 2026, The Washington Post reported that SpaceX has held talks with EchoStar about buying Boost Mobile or gaining access to its network. The goal, according to TechCrunch and Reuters, is a hybrid network that pairs Starlink satellites with cell towers on the ground. No deal has been announced, and analysts quoted by Light Reading say Boost's network contracts with AT&T and T-Mobile can't simply pass to a new owner. For space companies, the story is a lesson in distribution: great technology still needs a way to reach customers, and the partners who control that route can say no.

Key takeaways

  • SpaceX is reportedly looking to buy its way into U.S. mobile customers and ground coverage instead of building both from scratch.
  • AT&T, T-Mobile and Verizon have all reportedly turned down SpaceX's requests for access to their networks. Partners can become gatekeepers.
  • Contract terms matter. Analysts say change-of-control clauses in Boost's carrier deals limit what a buyer could inherit.
  • Hybrid offers are where the market is heading: satellite where towers can't reach, towers where satellites struggle, such as indoors.
  • Nothing is final. Treat this as a report about talks, not a done deal.

What did SpaceX reportedly discuss with EchoStar?

Here is the news in short. TechCrunch reports, citing The Washington Post, that SpaceX wants to buy Boost Mobile from EchoStar. Elon Musk reportedly spoke directly with EchoStar chairman Charlie Ergen in October about the idea. Reuters describes the talks a little more broadly: SpaceX could buy Boost or gain access to the network Boost leases from AT&T and T-Mobile.

The key facts as reported:

  • The customer base. EchoStar had about 7.4 million wireless subscribers at the end of the second quarter, mostly Boost Mobile and Gen Mobile customers, according to Reuters.
  • The network. Boost is a mobile virtual network operator (MVNO). It doesn't own towers. It leases capacity from AT&T and T-Mobile, and TechCrunch notes that Boost covers most of the 48 contiguous states.
  • The rejections. Musk has also approached AT&T, T-Mobile and Verizon about buying capacity on their networks. All three reportedly said no.
  • The plan behind it. The deal would support a hybrid satellite and ground network. Phones would use towers when they can and Starlink when they're out of tower range.
  • The history. SpaceX started offering satellite texting to T-Mobile subscribers in 2024 and has bought wireless spectrum from EchoStar, which TechCrunch says could help Starlink reach inside buildings.

Deadline adds that Starlink had 13.6 million subscribers at the end of the third quarter and that Boost has historically focused on lower-income customers.

Why can't SpaceX just buy Boost and keep its network deals?

This is the part with the most business lessons. Light Reading reports that analysts at LightShed Partners say SpaceX "cannot simply acquire Boost Mobile and inherit its MVNO agreements with AT&T and T-Mobile." Those agreements include change-of-control provisions, so the carriers would have a say.

Light Reading also cites an SEC filing showing that EchoStar's AT&T agreement restricts resale to certain "restricted parties," a group that includes certain large technology companies. And MoffettNathanson's Craig Moffett points out that Boost's T-Mobile deal expires on July 1, 2027.

In plain terms, SpaceX may be able to buy the customers, but the network access those customers depend on belongs to the companies that already turned SpaceX down.

Who wins and who loses if SpaceX moves into U.S. mobile?

Nothing here is settled. These points are our reading of the situation, not facts from the reports.

Likely winners

  • EchoStar and its shareholders. Interest from SpaceX gives EchoStar options and bargaining power, whatever form a deal takes.
  • Consumers outside tower coverage. A hybrid service could fill gaps in rural areas, on the road and in the backcountry.
  • Suppliers for ground buildout. Axios and Reuters both note that SpaceX may need to invest heavily in ground infrastructure if carriers won't share theirs. That means demand for towers, small cells, site work and support.
  • Direct-to-device startups with a clear niche. A high-profile push makes buyers take satellite-to-phone service seriously.

Likely losers or under pressure

  • The big three U.S. carriers. A satellite-backed rival with a large existing subscriber base would add pressure, especially in coverage marketing.
  • Smaller MVNOs. If a well-funded rival competes for the same budget-focused customers, it gets harder to stand out on coverage alone.
  • Satellite companies counting on carrier partnerships. If carriers see satellite operators as competitors, partnership talks may get harder for everyone.

A fair warning: the real costs of a mobile business are customer service, handsets and marketing. Reuters notes those are areas where the big three already have deep operations. Buying subscribers isn't the same as keeping them.

What should space entrepreneurs do now?

You don't need to run a constellation to use these lessons. Here are five practical moves.

1. Map who controls your route to customers

SpaceX has the satellites but not the towers or the retail relationship. Ask the same question about your own business: who owns the last step between your product and the buyer? If one partner controls it, you have a risk to plan around. Our post on why European telcos want direct-to-device satellite partners shows the partner side of this market.

2. Read the contract terms that decide your options

Change-of-control and resale clauses are now part of the headline story. Before you build a plan around a partner's network, data or channel, check what happens if either side changes ownership or the deal expires. Put that in your board updates before an investor asks.

3. Sell the gap you fill, not the whole system

The hybrid pitch is simple: satellites where towers can't reach. Lead with the specific gap your product closes and the customer who feels it. If your one-line pitch still starts with specs, rework your value proposition first.

4. Plan for partners who turn into rivals

Carriers saying no to SpaceX shows how fast a partner can become a competitor. Keep more than one route to market where you can, and keep your positioning clear enough that a partner knows why you help them. The Amazon and Globalstar direct-to-device story is another example of how crowded this space is getting.

5. Budget for the boring parts of a consumer business

Subscribers come with support tickets, onboarding and churn. If you plan to sell to consumers or small businesses, build customer experience into the plan from day one, not after launch. Eutelsat's push into LEO revenue, covered in our Eutelsat OneWeb revenue post, shows how long it takes to turn a network into recurring service revenue.

How does this change positioning for space companies?

When the biggest name in the industry moves toward selling directly to consumers, buyers and partners start asking every satellite company the same question: are you a supplier or a competitor?

Three questions are worth answering this quarter:

  • Who is your customer, exactly? A carrier, an enterprise or an end user each needs a different message.
  • What do you need from partners, and what do they get? Spell out the trade so they don't have to guess.
  • What happens if a key partner says no? Have a second path, even a slower one.

For a full framework, start with our space marketing guide. If you have news of your own to share, use our funding and contract announcement playbook.

Frequently asked questions

Is SpaceX buying Boost Mobile?

No deal has been announced. On November 2, 2026, The Washington Post reported that SpaceX has held talks with EchoStar about buying Boost Mobile or gaining access to its network, and TechCrunch and Reuters followed with their own reports.

Why does SpaceX want Boost Mobile?

According to the reports, Boost would give SpaceX an existing base of mobile customers and access to ground cell coverage. That would support a hybrid network where phones use towers when available and Starlink satellites when they're out of range.

How many customers does Boost Mobile have?

Reuters reports that EchoStar had about 7.4 million wireless subscribers at the end of the second quarter, mostly Boost Mobile and Gen Mobile customers.

Could SpaceX keep Boost's deals with AT&T and T-Mobile?

Analysts quoted by Light Reading say no, at least not automatically. The agreements include change-of-control provisions that give the carriers a say, and Boost's T-Mobile deal expires on July 1, 2027.

What can space startups learn from the SpaceX and Boost Mobile talks?

Know who controls your route to customers, read the contract terms that shape your options, lead with the specific gap you fill, plan for partners who may become rivals and budget for the customer-facing costs of selling direct.

Want to work through this with other space founders?

Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.

Join Space Entrepreneurs free

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