WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Read Jonathan's Latest Blogs Here:

Title card reading Operations for Space Startups: A Founder's Checklist, Space Launch Agency

Operations for Space Startups: A Founder's Checklist

October 24, 2026

Affiliate disclosure: Space Launch Agency is a HighLevel affiliate and may earn a commission if you sign up through our links, at no extra cost to you. The advice in this guide works with any CRM. Check HighLevel's own signup page for current terms.

TL;DR: Good operations for space startups means setting up the business basics early so they don't slow you down later: a legal entity and tax ID, clean finances and bookkeeping, government registrations if you'll sell to agencies, export-control compliance, a repeatable hiring process, written standard operating procedures (SOPs) and a simple set of systems like a CRM and project tracker. Use the checklist in this post to see what's done, what's missing and what to tackle next.

Key takeaways

  • Set up legal, tax and finance basics before you need them.
  • Space adds compliance work: export control and government registration.
  • Write SOPs for anything you do more than twice.
  • Simple systems beat complex ones in the early days.

Why do operations matter for space startups?

Founders want to build hardware and win customers, not file paperwork. But weak operations cause real problems: delayed contracts because registrations aren't done, compliance risks, payroll mistakes, lost leads and chaos as the team grows. Investors and government buyers also look at how well-run a company is. Strong operations let you move faster, not slower.

What legal and tax setup does a space startup need?

  • Form a legal entity with advice from a lawyer, considering your fundraising plans.
  • Get an Employer Identification Number (EIN). The IRS lets you get an EIN directly online for free and warns that you never have to pay a fee for an EIN.
  • Open a business bank account and keep personal and business money separate.
  • Assign IP to the company from all founders and contractors.
  • Set up founder agreements with vesting. See our guide on how to find a cofounder.

How should a space startup handle finance?

  • Use accounting software from day one.
  • Hire a bookkeeper or accountant familiar with startups and, ideally, government contracts.
  • Track runway and update it regularly.
  • Separate grant and contract funds if required by the funding source.
  • Build a simple financial model for fundraising.

Our space startup funding guide and post on SBIR Phase I for space startups cover funding sources and what they require.

What compliance do space startups need to plan for?

Government registration

If you plan to sell to US federal agencies, SAM.gov explains that you can register to bid and apply for federal awards, or request a Unique Entity ID only. Start early, since registration can take time.

Export control

Space technology often falls under export-control rules. Under the International Traffic in Arms Regulations, 22 CFR 122.1 requires any person who engages in the United States in the business of manufacturing or exporting defense articles, or furnishing defense services, to register with the Directorate of Defense Trade Controls. Get qualified export-control advice early to understand whether this applies to you, and see our post on ITAR-safe marketing.

Industry-specific licensing

Depending on your business, you may need licenses for spectrum, launch, remote sensing or other activities. Build these timelines into your plan.

How do you hire your first employees?

  • Define the role and the outcomes you expect in the first 90 days.
  • Write a clear job post that sells the mission and the work.
  • Use a structured interview with the same questions for each candidate.
  • Check export-control requirements for the role.
  • Complete employment paperwork. The IRS's hiring employees guidance notes that employers must complete Form I-9 to verify the identity and employment authorization of each person they hire, and should have a Form W-4 on file for each employee.
  • Onboard well: equipment, accounts, SOPs and a first-week plan.

What SOPs should a space startup write first?

Write an SOP for anything you do more than twice. Start with:

  • Lead follow-up and sales handoffs.
  • Customer onboarding. See our guide to client onboarding for space service companies.
  • Employee onboarding.
  • Purchasing and vendor approval.
  • Expense and invoice approval.
  • Export-control screening for new contacts and shipments.
  • Announcement approvals for press and social media.

Keep SOPs short: purpose, owner, steps and checklist. Our HighLevel team training SOP is an example of the format.

Which systems does a space startup need?

Need System
Customers and deals CRM. See our space startup CRM guide
Projects and tasks Project management tool
Documents Shared drive with clear folders and access controls
Finance Accounting software
Communication Team chat and email
Hiring Applicant tracking or a simple spreadsheet

Some teams cover the first row, plus booking, email and SMS, with one all-in-one tool. We use HighLevel for this; you can sign up for HighLevel here (affiliate link), or compare options in our best CRM for space startups guide.

Set up your sales pipeline with clear stages; our guide to sales pipeline stages has a template.

What does the space startup operations checklist look like?

Work through each item and mark what's done:

  • Legal entity formed
  • EIN obtained
  • Business bank account opened
  • IP assigned to company
  • Founder agreements with vesting signed
  • Accounting software and bookkeeper in place
  • Runway tracked
  • SAM.gov registration (if selling to government)
  • Export-control review completed
  • Industry licenses mapped
  • Hiring process and paperwork ready
  • First SOPs written
  • CRM and pipeline set up
  • Shared drive organized

Our guide on how to start a space company covers the early stages, and our space marketing guide shows how to build demand once operations are in place.

When should a space startup hire an operations person?

Early on, founders usually handle operations themselves with help from a lawyer, accountant and part-time contractors. Consider a dedicated operations hire when founders spend a large share of their week on admin, when government contracts bring reporting and compliance work, or when the team grows past the point where everyone can track everything informally. A strong first operations hire often covers finance, HR, compliance and systems together.

How do you keep operations from slowing the team down?

Keep processes as light as possible. Review SOPs when they stop matching how work actually happens, remove steps nobody uses and automate repetitive admin like reminders and approvals. The goal is fewer surprises, not more paperwork. Ask the team which processes feel like friction and fix those first.

What operations mistakes do space startups make?

  • Leaving registrations until a contract depends on them.
  • Mixing personal and business finances.
  • Ignoring export control until someone asks.
  • No written processes, so knowledge lives in one person's head.
  • Overbuilding systems before they're needed.

Frequently asked questions

What operations does a space startup need first?

A legal entity, an EIN, a business bank account, IP assignment, founder agreements, bookkeeping and, if selling to government, SAM.gov registration.

Does a space startup need to register under ITAR?

It depends on what you make and do. 22 CFR 122.1 requires registration for anyone in the US engaged in the business of manufacturing or exporting defense articles or furnishing defense services. Get qualified advice.

What SOPs should a startup write first?

Lead follow-up, customer onboarding, employee onboarding, purchasing, approvals, export-control screening and announcement approvals.

How do I get an EIN for my startup?

The IRS offers EINs directly online for free. You never have to pay a fee for an EIN.

What paperwork do I need when hiring my first employee?

In the US, employers must complete Form I-9 for each new hire and should have a Form W-4 on file for each employee. Check state requirements too.

Want to work through this with other space founders?

Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.

Join Space Entrepreneurs free

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