

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.
Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.
He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.
In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.
He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.
Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.
Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.
Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.













Affiliate disclosure: Space Launch Agency is a HighLevel affiliate and may earn a commission if you sign up through our links, at no extra cost to you. The advice in this guide works with any CRM. Check HighLevel's own signup page for current terms.
TL;DR: Good operations for space startups means setting up the business basics early so they don't slow you down later: a legal entity and tax ID, clean finances and bookkeeping, government registrations if you'll sell to agencies, export-control compliance, a repeatable hiring process, written standard operating procedures (SOPs) and a simple set of systems like a CRM and project tracker. Use the checklist in this post to see what's done, what's missing and what to tackle next.
Key takeaways
Founders want to build hardware and win customers, not file paperwork. But weak operations cause real problems: delayed contracts because registrations aren't done, compliance risks, payroll mistakes, lost leads and chaos as the team grows. Investors and government buyers also look at how well-run a company is. Strong operations let you move faster, not slower.
Our space startup funding guide and post on SBIR Phase I for space startups cover funding sources and what they require.
If you plan to sell to US federal agencies, SAM.gov explains that you can register to bid and apply for federal awards, or request a Unique Entity ID only. Start early, since registration can take time.
Space technology often falls under export-control rules. Under the International Traffic in Arms Regulations, 22 CFR 122.1 requires any person who engages in the United States in the business of manufacturing or exporting defense articles, or furnishing defense services, to register with the Directorate of Defense Trade Controls. Get qualified export-control advice early to understand whether this applies to you, and see our post on ITAR-safe marketing.
Depending on your business, you may need licenses for spectrum, launch, remote sensing or other activities. Build these timelines into your plan.
Write an SOP for anything you do more than twice. Start with:
Keep SOPs short: purpose, owner, steps and checklist. Our HighLevel team training SOP is an example of the format.
| Need | System |
|---|---|
| Customers and deals | CRM. See our space startup CRM guide |
| Projects and tasks | Project management tool |
| Documents | Shared drive with clear folders and access controls |
| Finance | Accounting software |
| Communication | Team chat and email |
| Hiring | Applicant tracking or a simple spreadsheet |
Some teams cover the first row, plus booking, email and SMS, with one all-in-one tool. We use HighLevel for this; you can sign up for HighLevel here (affiliate link), or compare options in our best CRM for space startups guide.
Set up your sales pipeline with clear stages; our guide to sales pipeline stages has a template.
Work through each item and mark what's done:
Our guide on how to start a space company covers the early stages, and our space marketing guide shows how to build demand once operations are in place.
Early on, founders usually handle operations themselves with help from a lawyer, accountant and part-time contractors. Consider a dedicated operations hire when founders spend a large share of their week on admin, when government contracts bring reporting and compliance work, or when the team grows past the point where everyone can track everything informally. A strong first operations hire often covers finance, HR, compliance and systems together.
Keep processes as light as possible. Review SOPs when they stop matching how work actually happens, remove steps nobody uses and automate repetitive admin like reminders and approvals. The goal is fewer surprises, not more paperwork. Ask the team which processes feel like friction and fix those first.
A legal entity, an EIN, a business bank account, IP assignment, founder agreements, bookkeeping and, if selling to government, SAM.gov registration.
It depends on what you make and do. 22 CFR 122.1 requires registration for anyone in the US engaged in the business of manufacturing or exporting defense articles or furnishing defense services. Get qualified advice.
Lead follow-up, customer onboarding, employee onboarding, purchasing, approvals, export-control screening and announcement approvals.
The IRS offers EINs directly online for free. You never have to pay a fee for an EIN.
In the US, employers must complete Form I-9 for each new hire and should have a Form W-4 on file for each employee. Check state requirements too.
Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.


