WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Read Jonathan's Latest Blogs Here:

Title card reading Skool vs Discord for a Space Community: Which Fits Founders?, Space Launch Agency

Skool vs Discord for a Space Community: Which Fits Founders?

November 08, 2026

TL;DR: Skool and Discord both host communities, but they suit different jobs. Skool combines a post feed, a classroom for courses, a calendar and points-based levels, which fits learning-focused founder groups. Discord is built around real-time chat across text, voice, forum and stage channels with detailed roles, which fits fast, high-volume conversation. Choose by your members and goals.

Key takeaways

  • Skool is organized around posts, courses, events and member levels.
  • Discord is organized around a server with many channels and fine-grained permissions.
  • For busy founders and executives, simple structure usually beats many channels.
  • Whatever you choose, keep export-controlled detail out of community discussion.

Disclosure: our own Space Entrepreneurs community runs on Skool. We have no affiliate relationship with either platform, and this comparison uses each company's own documentation.

Why does the platform matter for a space community?

A community is only valuable if members show up, find what they need and talk to each other. The platform shapes all three. Space founders, engineers and business leaders are busy and often skeptical of noisy tools, so the wrong fit can kill engagement early.

If you are deciding whether to join a community rather than build one, start with our list of the best communities for space entrepreneurs. This post is for founders and operators deciding where to host their own. For networking beyond communities, see our guide to space industry networking.

How does Skool work?

Skool groups combine a few core areas. According to the Skool Help Center, the Classroom is where creators organize guides, courses, resources and templates, with pages, videos, folders, files and searchable transcripts. Skool groups also include a community feed for posts and comments, a calendar for events and leaderboards.

Skool's engagement system is built in. Its help article on points and levels explains that members earn a point each time someone likes their post, comment or reply, that points move members up levels, and that admins can set courses to unlock at certain levels. Levels apply per group, so a new member starts at level 1 in each group they join.

In short, Skool is a structured space: discussion, learning, events and member progress in one place, with little setup.

How does Discord work?

Discord is organized around a server. In its Creator to Server Admin 101 guide, Discord describes the server as your community hub and channels as where conversation happens, including any mix of text, voice, forum and stage channels. Discord notes you can create up to 500 channels.

Permissions decide what each member or role can do, such as letting everyone post while only moderators can delete messages. Discord encourages server owners to plan moderation early and points to its Safety Center for moderator resources.

In short, Discord is a flexible, real-time space: chat, voice and live events across many channels, with detailed control if you set it up.

Skool vs Discord: how do they compare?

Factor Skool Discord
Core format Post feed with threaded comments Real-time chat across channels
Courses and resources Built-in Classroom Not built in; use channels, pinned posts or outside tools
Events Built-in calendar Voice and stage channels for live sessions
Engagement Points, levels and leaderboards built in Depends on how you set up channels, roles and bots
Structure Simple and fixed Flexible, up to 500 channels
Roles and access Admin roles and level-based unlocks Detailed role and channel permissions
Setup effort Low Medium to high, depending on server design
Best for Learning, discussion and accountability groups Fast conversation, live voice and large, active audiences

Which platform fits a space founder community?

Ask four questions.

  1. What is the main job? If members come to learn, find resources and ask considered questions, Skool's feed and Classroom fit well. If they come for fast back-and-forth, live voice and many topics at once, Discord fits better.
  2. Who are your members? Consider where they already spend time and how much setup they will tolerate. Executives and program managers may prefer a simple feed they can scan. Developer-heavy audiences may already be comfortable on Discord.
  3. How much moderation can you staff? Discord's flexibility needs more design and moderation. Skool's fixed structure needs less.
  4. Do you plan to charge? Both platforms offer ways to run paid memberships. Check each platform's current terms on their official sites before deciding.

For most founder-focused space communities built around learning and peer support, Skool's structure is the simpler choice. For open, high-volume technical communities, such as those around an open-source tool or a developer platform, Discord's flexibility can be worth the setup.

What should space communities watch for on either platform?

  • Export controls. Community posts are effectively public. Keep ITAR and EAR controlled technical detail out of discussions, and set clear rules. Our ITAR-safe marketing guide explains the basics.
  • Confidential business information. Remind members not to share customer, contract or investor details they are not cleared to share.
  • Clear rules and moderation. Publish community rules and enforce them consistently.
  • One home for resources. Pick one place for guides and recordings so members are not hunting across tools.

How does a community fit with your other marketing?

A community works best alongside your owned channels. Use your company newsletter to bring members back, lead magnets to invite new ones and webinars as shared events. The space marketing guide shows how a community fits into a full plan, and how to become a space entrepreneur covers the wider founder path. Once your community is running, our guides to how to grow a Skool community and community-led growth for space companies show how to build it up.

Frequently asked questions

What is the difference between Skool and Discord?

Skool is a structured community platform with a post feed, a classroom for courses, a calendar and points-based levels. Discord is a server-based platform built around real-time chat, with text, voice, forum and stage channels and detailed role permissions.

Is Skool or Discord better for a business community?

It depends on the job. Skool suits learning and discussion groups that want simple structure and built-in courses. Discord suits fast, high-volume conversation and live voice, especially for audiences already comfortable with it.

Does Skool have courses?

Yes. Skool's Classroom lets creators organize guides, courses and resources with pages, videos, folders, files and transcripts, and admins can unlock courses at certain member levels.

How do Skool points and levels work?

Members earn one point each time someone likes their post, comment or reply. Points move members up levels within that group, and admins can unlock courses at specific levels.

Can you run a professional space community on Discord?

Yes. Discord's channels, roles and permissions can support a well-organized professional community, but it takes more setup and moderation. Plan your channel structure and rules before you invite members.

Want to work through this with other space founders?

Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.

Join Space Entrepreneurs free

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