

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.
Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.
He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.
In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.
He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.
Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.
Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.
Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.













TL;DR: SAM.gov registration lets a space startup bid on federal contracts and apply for awards such as SBIR as a prime. It is free. Create a Login.gov account, get your Unique Entity ID, then complete core data, assertions, representations and certifications, and points of contact. Gather your documents first, start early and renew every 365 days.
Key takeaways
SAM.gov, the System for Award Management, is the U.S. government's official site for registering to do business with federal agencies. According to SAM.gov, a registration lets you bid on government contracts and apply for federal assistance, and assigns your Unique Entity ID along the way.
For space startups, SAM.gov is the first gate for almost every federal path: NASA contracts, Space Force work and SBIR awards. SpaceWERX, for example, states that you must be registered in SAM before a contract can be awarded. If you plan to sell to NASA or the Space Force, start here, and see our guide to government contracts for space companies for the wider picture. Our guides on how to sell to NASA and how to sell to the Space Force cover what comes next.
SAM.gov offers two options:
| Option | What it lets you do | What you provide |
|---|---|---|
| Full registration (All Awards) | Bid on contracts and apply for federal assistance as a prime | Full entity details: core data, assertions, reps and certs, points of contact |
| Unique Entity ID only | Some transactions, such as reporting as a sub-awardee | Legal business name and physical address |
SAM.gov is clear that if you only get a Unique Entity ID, you cannot apply directly for federal awards. If you plan to win SBIR awards or prime contracts, you need the full registration. If you only work as a subcontractor to a prime, the ID alone may be enough; check with the prime.
SAM.gov publishes an entity registration checklist. For an All Awards registration, have these ready:
The GSA registration guide adds a key tip: make sure your business name, address and ownership details match across IRS, SAM.gov and SBA records.
These steps follow the official SAM.gov guidance and checklist.
GSA advises starting early because registration can take several days to complete and validate. Validation problems, such as a name or address mismatch with IRS records, can take longer. Do not wait until a proposal deadline; register as soon as federal sales are part of your plan.
Registration is a starting line, not a sales channel. Next steps for a space startup:
The space marketing guide covers how to make your company easy to find and trust once government buyers start looking.
Yes. SAM.gov states there is no charge to get a Unique Entity ID, register your entity or maintain your registration. You do not need to pay a third party.
GSA says registration can take several days to complete and validate. Mismatches with IRS records can add time, so start well before any deadline.
The Unique Entity ID is a 12-character alphanumeric identifier assigned by SAM.gov. It replaced the DUNS number as the government-wide identifier for entities doing business with the federal government.
Yes, for an award. SpaceWERX states you must be registered in SAM before a contract can be awarded, and defense SBIR proposals are submitted through the DSIP portal, which has its own registration.
Every 365 days. SAM.gov sends reminders, but put the date in your own calendar and update details whenever they change.
Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.


