WHO IS JONATHAN STROUD?

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.

Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.

He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.

More About Jonathan

In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.

He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.

Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.

Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.

Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.

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$1,000,000 Award For Group Ads Funnel

Awarded Paid Ads Facebook Group Sales Funnel That Generated Over $1,000,000+ in Sales Awarded by Clients & Community.

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PASSIONS

All things Space,


marketing,

sales funnels & paid ads.


Reading & learning

Growth mindset.

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3X NASA SOCIAL

Attended Multiple NASA Social to include:
Journey to Mars SLS Engine Test

ORBITAL ATK: ANTARES RETURN TO FLIGHT

NASA's Langley Research Center splashdown test of the Orion Crew Module.

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COPYWRITING

After college, was freelancee copywriter with USRA for NASA's SOFIA Telescope.

& had a space blog where interviewed Apollo 15 & STS Astronauts monetized through affiliate marketing & influencer strategies.

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Title card reading Investor Update Template for Space Startups, Space Launch Agency

Investor Update Template for Space Startups

November 01, 2026

TL;DR: A good investor update for a space startup is short, regular and honest. Use the same structure every time: a summary, key numbers, technical and commercial milestones, lowlights, cash and runway, and specific asks. Share bad news early with a plan. Keep export-controlled technical data out of the email, and treat every update as groundwork for your next round.

Key takeaways

  • Consistency builds trust: same format, same numbers, on a regular schedule.
  • Space investors want both technical and commercial progress.
  • Lowlights shared early, with a plan, protect your credibility.
  • Specific asks turn investors into a source of introductions and hires.

Why do investor updates matter for space startups?

Space companies take years to reach revenue, and many raise several rounds before they get there. Regular updates keep current investors informed, make follow-on funding easier and give you a written record of progress for your next raise. Mercury's guide to investor updates describes them as a two-way street: you keep investors informed, and they get chances to help with their experience and networks.

For the wider fundraising picture, see our space startup funding guide. For how investor sentiment affects space marketing, read our lessons from Seraphim Space's investor sentiment.

What should a space startup investor update include?

Use the same sections every time so investors can compare one update with the last:

  1. Summary. Three to five lines: the most important news, good and bad.
  2. Key numbers. The same small set each time, such as revenue or contracted value, pipeline, cash, burn and runway, and headcount.
  3. Technical milestones. Tests passed, design reviews, hardware delivered, launches booked. Use technology readiness levels (TRLs) where they help; NASA's TRL definitions give everyone a shared scale.
  4. Commercial milestones. Contracts, pilots, letters of intent, partnerships and grant awards.
  5. Lowlights. What slipped, why and what you're doing about it.
  6. Asks. Two or three specific requests, such as an introduction to a named company or help finding a role.
  7. Thanks. Name the investors who helped since the last update.

What does a simple investor update template look like?

Copy this structure into your email and fill it in each time:

  • Subject: [Company] investor update, [period]
  • TL;DR: [3 to 5 lines on the biggest news]
  • Numbers: [cash] | [runway in months] | [burn] | [contracted value] | [pipeline] | [headcount]
  • Technical progress: [milestones, with TRL changes if relevant]
  • Commercial progress: [contracts, pilots, partners, grants]
  • Lowlights: [what went wrong and the plan]
  • Next period: [the two or three goals that matter most]
  • Asks: [specific introductions, hires or advice]
  • Thanks: [investors who helped]

Keep it short enough to read on a phone. Link to a data room or deck for detail rather than attaching everything.

How often should you send investor updates?

Pick a schedule you can keep and stick to it. Many founders send one each month in the early stages and move to each quarter later, but consistency matters more than frequency. Mercury's guide recommends keeping the same metrics every time so investors see a predictable picture over time.

How should you share bad news with investors?

Bad news travels in a small industry, so it's better that investors hear it from you first. A test failure, a launch delay or a lost contract is normal in space. Share:

  • What happened, in plain language.
  • Why it happened, as far as you know.
  • What you're doing about it, with dates.
  • What it means for cash and runway.
  • How investors can help, if they can.

Founders who share problems early and clearly tend to keep investor trust when things go wrong. Founders who hide them until the next round often lose it.

What should you keep out of investor updates?

Investor updates get forwarded. Treat them as documents that could be read outside your cap table:

  • Export-controlled technical data. Many space technologies fall under ITAR or the Export Administration Regulations, which BIS administers. Our guide to ITAR-safe marketing explains what to watch for.
  • Customer details you're not cleared to share. Check contracts and NDAs before naming customers or programs.
  • Sensitive information for foreign investors. If you have foreign investors, get legal advice on what they may receive. The U.S. Treasury's CFIUS office reviews certain foreign investment transactions for national security.

When in doubt, describe outcomes ("passed environmental testing") rather than technical details.

How do investor updates help your next raise?

Your updates become the story of your company. When you raise again, investors can see a track record of goals set and met. Reuse the best milestones in announcements, too. Our funding and contract announcement playbook shows how to turn milestones into public news, and our lessons from Xona's Series D show how one space company told its funding story. When a milestone is big enough for the media, our guide on how to get press coverage shows how to pitch it.

Updates aren't only for equity investors. Grant program managers, advisors and key partners may appreciate a version too. The SBA also lists Small Business Investment Companies that invest through debt, equity or both, and they will expect regular reporting as well.

For the bigger marketing picture behind your milestones, start with our space marketing guide.

Frequently asked questions

What should be in an investor update?

A short summary, the same key numbers each time, technical and commercial milestones, lowlights with a plan, cash and runway, specific asks and thanks to investors who helped.

How often should a startup send investor updates?

Pick a schedule you can keep. Many early-stage founders send one each month and move to each quarter later. Consistency matters more than frequency.

How do I tell investors about a failed test or launch delay?

Tell them early. Explain what happened, why, what you're doing about it, what it means for cash and runway, and how they can help.

Can I include technical details in investor updates?

Be careful. Updates get forwarded, and many space technologies are export-controlled. Describe outcomes rather than controlled technical data, and get legal advice if you have foreign investors.

Should I send updates to people who haven't invested yet?

Many founders send a shorter version to prospective investors they've met. It shows progress over time and makes the next conversation easier.

Want to work through this with other space founders?

Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.

Join Space Entrepreneurs free

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