

Jonathan Stroud is a highly skilled business consultant with a focus on paid acquisition, sales funnels, and direct response marketing.
Jonathan's expertise is in paid acquisition, including the use of Meta Ads and TikTok Ads.
He has a deep understanding of how to drive strong returns on investment (ROI) for his clients, and has helped hundreds of entrepreneurs increase their profitability and make a meaningful impact in their communities.
In addition to his skills in paid acquisition and direct response marketing, Jonathan is also well-known for his ability to build highly effective sales funnels.
He has a keen eye for identifying opportunities for optimization and has helped hundreds of businesses streamline their sales processes and increase their overall revenue.
Jonathan's dedication to helping entrepreneurs succeed has earned him numerous accolades, including the prestigious 2 Comma Club Award from ClickFunnels. This award is given to only the top 1% of entrepreneurs who have achieved over $1 million in sales through a single sales funnel, and is a testament to Jonathan's expertise and success in the industry.
Jonathan's passion for helping others succeed, combined with his expertise and track record of success, make him a valuable asset to any business looking to grow and thrive.
Whether you're a small startup or a well-established company, Jonathan has the skills and experience to help you reach your goals and achieve long-term success.













TL;DR: A good investor update for a space startup is short, regular and honest. Use the same structure every time: a summary, key numbers, technical and commercial milestones, lowlights, cash and runway, and specific asks. Share bad news early with a plan. Keep export-controlled technical data out of the email, and treat every update as groundwork for your next round.
Key takeaways
Space companies take years to reach revenue, and many raise several rounds before they get there. Regular updates keep current investors informed, make follow-on funding easier and give you a written record of progress for your next raise. Mercury's guide to investor updates describes them as a two-way street: you keep investors informed, and they get chances to help with their experience and networks.
For the wider fundraising picture, see our space startup funding guide. For how investor sentiment affects space marketing, read our lessons from Seraphim Space's investor sentiment.
Use the same sections every time so investors can compare one update with the last:
Copy this structure into your email and fill it in each time:
Keep it short enough to read on a phone. Link to a data room or deck for detail rather than attaching everything.
Pick a schedule you can keep and stick to it. Many founders send one each month in the early stages and move to each quarter later, but consistency matters more than frequency. Mercury's guide recommends keeping the same metrics every time so investors see a predictable picture over time.
Bad news travels in a small industry, so it's better that investors hear it from you first. A test failure, a launch delay or a lost contract is normal in space. Share:
Founders who share problems early and clearly tend to keep investor trust when things go wrong. Founders who hide them until the next round often lose it.
Investor updates get forwarded. Treat them as documents that could be read outside your cap table:
When in doubt, describe outcomes ("passed environmental testing") rather than technical details.
Your updates become the story of your company. When you raise again, investors can see a track record of goals set and met. Reuse the best milestones in announcements, too. Our funding and contract announcement playbook shows how to turn milestones into public news, and our lessons from Xona's Series D show how one space company told its funding story. When a milestone is big enough for the media, our guide on how to get press coverage shows how to pitch it.
Updates aren't only for equity investors. Grant program managers, advisors and key partners may appreciate a version too. The SBA also lists Small Business Investment Companies that invest through debt, equity or both, and they will expect regular reporting as well.
For the bigger marketing picture behind your milestones, start with our space marketing guide.
A short summary, the same key numbers each time, technical and commercial milestones, lowlights with a plan, cash and runway, specific asks and thanks to investors who helped.
Pick a schedule you can keep. Many early-stage founders send one each month and move to each quarter later. Consistency matters more than frequency.
Tell them early. Explain what happened, why, what you're doing about it, what it means for cash and runway, and how they can help.
Be careful. Updates get forwarded, and many space technologies are export-controlled. Describe outcomes rather than controlled technical data, and get legal advice if you have foreign investors.
Many founders send a shorter version to prospective investors they've met. It shows progress over time and makes the next conversation easier.
Join Space Entrepreneurs, free. Space Entrepreneurs is the free Skool community I host for founders who are starting, marketing and growing space companies. Bring your questions, share what you are working on and learn from people building in the same industry.


